Sheer Campaigns
Chrstimas 2024
Spring / Summer 2024
Fall / Winter 2023
Fall Winter 2023 Lingerie Lookbook Step into a realm of refined indulgence with our new season lingerie, where classic silhouettes are imbued with an enchanting twist. Discover the essence of...
Spring / Summer 2023
Spring Summer 2023 Lingerie Lookbook Step into a new season with our edit of SS23 collection featuring bold prints, daring styles, and statement pieces from established and emerging brands.
Fall / Winter 2022
Fall Winter 2022 Lingerie Lookbook Step into a new season with our edit of FW22 collection featuring bold prints, daring styles, and statement pieces from established and emerging brands.
Spring / Summer 2022
Fall / Winter 2021
Soft and Feminine; Strong and determined - Sheer's Fall Winter 2021 campaign celebrates the many sides of a woman, showcasing a whole new curation of our favourite lingerie brands. This season, we've brought in classics from Agent Provocateur; timeless Parisian styles from French lingerie maker Simone Perele; exuberant and flirty pieces from Fleur du Mal and glamorously daring uniqueness from Studio Pia. We've also brought in some exciting new styles from our beloved brands - Bordelle, Coco de Mer, Fleur of England and more. From contemporary designs to classic lingerie looks, this is a complete collection for every lingerie-lover.
Spring / Summer 2021
For Spring / Summer 2021, a breath of fresh air felt necessary, after emerging from darker times. With bright colours and bold prints, paired with lace details and delicate trims across our lingerie and loungewear selections, we hope to convey a sense of joyful optimism for the year ahead.
Fall / Winter 2020
In a year filled with unprecedented uncertainty, FW20 took inspiration from Maya Angelou's iconic poem, Still I Rise. A message of empowerment, self-respect and determination, Still I Rise is an ode to the strength and resilience of women, a reminder that no matter the adversary, we are powerful enough to bring light to those around us, and together, supporting each other - we will rise.
Spring / Summer 2020
For Spring Summer 2020, Sheer is about the embodiment of quiet confidence. Understated yet self assured, 'as I am' is an acknowledgement to the inevitability of change, embracing the possibilities...
